A mystery deskbound cartoonist is watching a video of the new Marin Alpine Trail being ridden while doodling some scenery/terrain/obstacles and feeding those into the riding video, seemingly having a real effect on what’s happening in the video.
Half of the video is from the cartoonist’s point of view with cartoons being fed into the action and ‘becoming’ real stuff as they appear in the frame. The other half we are ‘zoomed in’ to the action video with cartoon stuff appearing from outside the frame and the cartoonist’s hands appearing sometimes and dropping doodled stuff into ‘reality’.
Goal: Show the new carbon Alpine Trail bike in a range of terrain, showing it as a fun freeriding bike and also a fast trail riding and race bike. Including fun and humour
Notes in no particular order
Honda. Ignore that it’s stop motion. Just that we want something like this scene for the desk/hands view.
Right Here. Constant panning. Stuff appearing in shot. We could also have doodled cut out scenery whizzing past (in foreground only in our case).
Wes. The colouring/scale/perspective on the brief outdoors scenes 1:35-1:38.
Takes you to the mountains. And back.
Made for fun. Anywhere.
Handles the unexpected.
Hands on fun.
EVERY TRAIL LEADS TO A MOUNTAIN.
The name ‘Alpine Trail’ in itself inspires thoughts of adventure, big terrain, the outdoors, mountains.
We will capture the essence of the new bike and showcase its capability in one beautifully filmed and upbeat video sequence that incorporates animated elements and an emotive soundtrack.
– Shows close-ups of the bike in action, impressive riding shots, and non-action (including pointing out the best bits of the new Alpine Trail)
– Entertains — the edit, animations and soundtrack have an element of humour
– Is about more than the bike — in order to gain the attention of a wide audience
– 1 x 2-minute video
– Selection of still images
– Social media posts
– Supporting material (press release, animated elements, etc.)
Riders: Matt Jones, Martha Gill
Locations: UK only
Total project cost: £7,500
Footnote: This is a simple overview. If you think this might be of interest and you would like to employ our services, we will put together a full overview for your viewing.
PS: We love working on any creative project and always give it our all — we try to make every project our best yet and aim to make this video a showpiece, bringing together our best ideas and most creative collaborators.
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