Bike 2: B&M

Not ones to mess around when it comes to bike launch videos, Santa Cruz have done it again with the updated Blur launch. It’s testament to a good video when, within the 3mins 43secs of video, we barely get a glimpse of the new bike.

What we do get is a tongue in cheek look at the career of XC racer Maxime Marotte in what I can only describe as a ‘magnificently french’ video. It’s got it all from mime artists and bath time, all the way through to brilliantly literal subtitles (‘the crowd shouts yo’ being a personal favourite). 

Who knows how effective it is at selling bikes but it has definitely inspired me to go for a hack about the local woods and isn’t that what really matters?

HG

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