Bike 2: B&M

Not ones to mess around when it comes to bike launch videos, Santa Cruz have done it again with the updated Blur launch. It’s testament to a good video when, within the 3mins 43secs of video, we barely get a glimpse of the new bike.

What we do get is a tongue in cheek look at the career of XC racer Maxime Marotte in what I can only describe as a ‘magnificently french’ video. It’s got it all from mime artists and bath time, all the way through to brilliantly literal subtitles (‘the crowd shouts yo’ being a personal favourite). 

Who knows how effective it is at selling bikes but it has definitely inspired me to go for a hack about the local woods and isn’t that what really matters?


Misspent Summers MTB books


Sign up to our newsletters for fun times, exclusive content, regular discounts, competitions and insight.

We’d love you to join the gang.

Misspent Summers MTB books

Stay up to date on all things Misspent Summers by joining our mailing list. We’ll send you discount codes and ask your input to help make our company and products better. Plus, we’ll send you stories, comment and insight you won’t find anywhere else.