Jon Gregory is a friend of ours and an ace designer (he designed Deathgrip Book) with a particular penchant for the hand made (the illustrations in Served zine are his) and a keen eye for detail.
Starting here, Jon will produce a weekly(ish) musing from the world of two wheels. Mountain bikes, road bikes, cyclocross bikes, BMX. It’s all bike riding.
The t-shirt below is a limited edition, available for one week only. Next week there will be a new product. And so on.
Solo bike rides are great ways to unfurl the layers of the subconscious and get some clarity on things. Stuck for a starting point I decided to head out for half an hour on the road bike. My daily exercise allowance.
Three miles into my ride up on to the moor I spotted these signs. The message displayed in front immediately hit me on a deeper level… and far from getting away from the facts of the current crisis they were brought crashing home.
Usually, I would head straight on and take my chances or take on an adventure by following the diversion. Today I turned around and headed straight back home.
– Jon
CORE TEAM:
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CO-DIRECTOR: Mike Rose
CO-DIRECTOR: Victor Lucas
CREATIVE DIRECTOR: Chris Jones
REGULARS:
Morgane Charre: Research
Harriet Jones: Management
Sven Martin: Photography
Boris Beyer: Photography
Sebastian Schieck: Photography
John Parkin: Legendary
FRIENDS:
Ric McLaughlin, Paul Aston, Lauren Jenkins, Tom Caldwell, Jon Gregory, Chris Kilmurray, Kerstin Kauffmann, Chris Jackson, Pedro Ballin, Alan
BEFORE YOU GO
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