Dreamy snow, road tripping and incredible skiing. Three classic tick boxes for a ski video ticked. This edit really has a cool vibe to it, with it’s relaxing music making the skiing itself slightly hypnotic,
and the whole video 8 and a half minutes of escapism. With a little dusting of snow sitting across the UK at the moment, the temptation to dig out the skis and carve some turns in the farm fields definitely spiked after watching this video.
The rough always comes with the smooth however. Whilst we all love watching non-stop perfect skiing this Jones video drives home the “real-ness” of heading out there. Seeing how quickly it can wrong even when you’re experienced, and how important it is to have a good group around you is a good lesson for us all, as most of us mountain bikers probably all fall in the “Ah it won’t happen to me camp”.
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CHAIRMAN: Mike Rose
SOUND SCIENTIST: Victor Lucas
CREATIVE DIRECTOR: Chris Jones
DOOD OF DOODLES: Jon Gregory
Anna Buick, Chris Hall, Pete Scullion, Ric McLaughlin, Paul Aston, Chris Kilmurray, John Parkin, Chris Jackson, Pedro Ballin, Alan
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