Dreamy snow, road tripping and incredible skiing. Three classic tick boxes for a ski video ticked. This edit really has a cool vibe to it, with it’s relaxing music making the skiing itself slightly hypnotic,
and the whole video 8 and a half minutes of escapism. With a little dusting of snow sitting across the UK at the moment, the temptation to dig out the skis and carve some turns in the farm fields definitely spiked after watching this video.
The rough always comes with the smooth however. Whilst we all love watching non-stop perfect skiing this Jones video drives home the “real-ness” of heading out there. Seeing how quickly it can wrong even when you’re experienced, and how important it is to have a good group around you is a good lesson for us all, as most of us mountain bikers probably all fall in the “Ah it won’t happen to me camp”.
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CO-DIRECTOR: Mike Rose
CO-DIRECTOR: Victor Lucas
CREATIVE DIRECTOR: Chris Jones
DOOD OF DOODLES: Jon Gregory
Morgane Charre: Research
Harriet Jones: Management
Sven Martin: Photography
Boris Beyer: Photography
Sebastian Schieck: Photography
John Parkin: Legendary
Ric McLaughlin, Paul Aston, Lauren Jenkins, Tom Caldwell, Chris Kilmurray, Kerstin Kauffmann, Chris Jackson, Pedro Ballin, Alan
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