ALL INFORMATION PRESENTED HERE, INCLUDING PICTURES, ILLUSTRATIONS, GRAPHICS, TEXTS, NUMBERS ARE CONFIDENTIAL UNTIL THE OFFICIAL RELEASE DATE
RELEASE DATE: 23.04.2021 16:00 CET
BREAKING THE EMBARGO WILL EXCLUDE THE DISCLOSURE
PARTY FROM RECEIVING ANY CONFIDENTIAL INFORMATION FROM PRIME BICYCLES IN THE FUTURE
DOWNHILL MASTERPIECE ROCKET
WHO DEVELOPED OUR BIKES?
We initially used the expertise of Cero Design Studio for kinematics, industrial design and modeling. A very tight cooperation with Cero Team gave us the first iterations of the bikes. Then they were fine tuned by Cero and our in-house team until the successful development of the final iteration.
WHAT WAS THE DEVELOPMENT PROCESS AND HOW LONG DID IT TAKE?
The idea of a premium quality, boutique and affordable brand came to our mind back in 2014. The first concept of geometry and kinematics for 27,5” wheel bikes was developed in 2016. However, when we heard the rumor about the possible release of FOX 40 for 29” wheels we decided to put our development process on hold until we received official info about the fork. In order to define what works better for our concept we additionally decided to develop 29” test mules and test both wheel sizes. We started to test them by the middle of 2017. Bikes with both wheel sizes were tested by multiple riders for a full year. Regardless of the wheel size both test mules were winning races which proved that our suspension design was exceptional. However, after an extensive period of testing we discovered significant advantages that 29” wheels offered and decided to go ahead only with that wheel size for our entire lineup. In the meantime the industrial design of the bikes was defined and 3D drawings for molds opening of size M frame were presented to the frame manufacturer. Finally, in the middle of 2019 we delivered the medium size carbon frame prototypes to our test riders. Again the bikes scored top results. After some small improvements we were able to open molds for the remaining sizes. Size L and XL prototypes were then tested among different height riders. Few more months of small tweaks, the development of plastic parts and designing the outstanding artwork and here we are! WHO
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Rachel Atherton suffers a dislocated collarbone at 2023 World Champs in Fort William
We’ve had reports that Rachel Atherton has dislocated her collarbone at Fort William World Championships during pracitice. It’s uncertain if she will be able to race. More to follow.