All about it. This is what bikes are all about. A beautiful photography piece from Airdrop Bikes and Callum Wood.
‘While we’re in the midst of a Northern Hemisphere Winter, dreaming of better days to come, let’s remind ourselves what it’s all about, with the help of some friends in New Zealand.
Riding bikes is more than just a hobby – it’s a way of life. It’s how we met our best friends, it’s a reason to travel, a vessel for life changing experiences, motivation to get outside, an appreciation for the outdoors. It’s about good times with like-minded people, being a part of something bigger than ourselves. It’s shaped us into the people we are today.
As a (very) small and independent brand, Airdrop isn’t focussed on selling, profit, and growth. For us it’s about building something better; a great place to work, an amazing team, doing cool shit, building great bikes, meeting awesome customers and most importantly building stuff we can be proud of. That’s what we’re all about.
No one epitomises this better than the Vertigo bikes crew in Queenstown, New Zealand. Vertigo is the local bike shop we wish we all had. A community hub first and a bike shop second, they have a strong focus on giving back; be that nurturing local talent, organising events or raising money for the local MTB club. A close-knit group of shredders, with Paul Angus and Tim Ceci at the helm… Without a doubt they are definitely all about it.
Now get the kettle on, sit back and enjoy 6 minutes of Callum Wood’s best snaps.’
– Airdrop bikes
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CHAIRMAN: Mike Rose
SOUND SCIENTIST: Victor Lucas
CREATIVE DIRECTOR: Chris Jones
DOOD OF DOODLES: Jon Gregory
Anna Buick, Chris Hall, Pete Scullion, Ric McLaughlin, Paul Aston, Chris Kilmurray, John Parkin, Chris Jackson, Pedro Ballin, Alan
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