We make mountain bike clothing because:
The boring business bit: Expanding our product line is a way of supplementing the work we do in recording the history of mountain biking in our books.
The blushing grateful bit: It allows our supporters to help spread our message — knowing people like you wear our clothing is the ultimate compliment, thank you.
The main reason: Because making stuff is quite a lot of fun and it’s our hobby as well as our work and we have some fantastic designers and thinkers in our team.
We would never make a second-rate product: all our merchandise is of high quality and it will make you look dazzlingly great.
There is nothing quite like a good cup of tea and a top-notch biscuit — brewed properly and served deliciously. Before piling into a rutty, muddy, chaotic mountain bike track. But don’t be fooled, this is a film that lets the riding take centre stage.
We’ve teamed up with Tommy C to bring you this wild, raw action filmed in a classic British handheld, gritty manner. Some of mountain biking’s biggest names and most underrated shredders will tear corners to pieces, boost jumps, slash through muck and mud and let it all out for the camera.
Everyday randoms from a human algorithm
Simply a simple logo on a simple sweater. You will look simply sumptuous wearing it.
More than 200 pages of editorial cover the entire 2019 UCI DH World Cup series and World Championships.
Chronicling the entire 2019 Enduro World Series race season, with the eight EWS races and the Trophy of Nations.
Everything you’ve ever thought you might need to know about visiting Punta Ala Trail Center
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CO-DIRECTOR: Mike Rose
CO-DIRECTOR: Victor Lucas
CREATIVE DIRECTOR: Chris Jones
Morgane Charre: Research
Harriet Jones: Management
Sven Martin: Photography
Boris Beyer: Photography
Sebastian Schieck: Photography
John Parkin: Legendary
Ric McLaughlin, Paul Aston, Lauren Jenkins, Tom Caldwell, Jon Gregory, Chris Kilmurray, Kerstin Kauffmann, Chris Jackson, Pedro Ballin, Alan