Print is the core of our business. It is our greatest passion.

Find out why we believe in print on our books page.

We make mountain bike clothing because:

The boring business bit: Expanding our product line is a way of supplementing the work we do in recording the history of mountain biking in our books

The blushing grateful bit: It allows our supporters to help spread our message — knowing people like you wear our clothing is the ultimate compliment, thank you.

The main reason: Because making stuff is quite a lot of fun and it’s our hobby as well as our work and we have some fantastic designers and thinkers in our team.

We would never make a second-rate product: all our merchandise is of high quality and it will make you look dazzlingly great.

Discover our threads.

There is nothing quite like a good cup of tea and a top-notch biscuit — brewed properly and served deliciously. Before piling into a rutty, muddy, chaotic mountain bike track. But don’t be fooled, this is a film that lets the riding take centre stage.

We’ve teamed up with Tommy C to bring you this wild, raw action filmed in a classic British handheld, gritty manner. Some of mountain biking’s biggest names and most underrated shredders will tear corners to pieces, boost jumps, slash through muck and mud and let it all out for the camera.

Everyday randoms from a human algorithm 

Misspent Sweater

£34.99

Simply a simple logo on a simple sweater. You will look simply sumptuous wearing it.

HURLY BURLY 4

£15.00

More than 200 pages of editorial cover the entire 2019 UCI DH World Cup series and World Championships. 

HB Five Panel Cap
£24.99
Want to keep the Sun Out of your eyes this summer, there’s no better way than wearing this hat.
The World Stage III

PIC © Andy Lloyd
THE WORLD STAGE 3

£15.00

Chronicling the entire 2019 Enduro World Series race season, with the eight EWS races and the Trophy of Nations.

MTB Guide: Punta Ala

£10.00

Everything you’ve ever thought you might need to know about visiting Punta Ala Trail Center

HB Godspeed tee
£24.99
All hail the brave and godspeed to the loose. This is your new motto. And your new tee.
HURLY BURLY 3

£15.00

From its sunny start in Croatia to a nail-biting end in Switzerland, including its every story in-between, Hurly Burly 3 captures the entire 2018 UCI DH season
Plank Jump Tee
£24.99
Who didn’t build jumps from planks of wood and a few bricks/whatever was lying around when they were a yoof?
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misspent summers

CORE TEAM:
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CO-DIRECTOR: Mike Rose
CO-DIRECTOR: Victor Lucas
CREATIVE DIRECTOR: Chris Jones

REGULARS:
Morgane Charre: Research
Harriet Jones: Management
Sven Martin: Photography
Boris Beyer: Photography
Sebastian Schieck: Photography
John Parkin: Legendary

FRIENDS:
Ric McLaughlin, Paul Aston, Lauren Jenkins, Tom Caldwell, Jon Gregory, Chris Kilmurray, Kerstin Kauffmann, Chris Jackson, Pedro Ballin, Alan