Patagonia’s ‘Becoming Ruby’ short film: Weekend Watch

You might have seen Patagonia’s ‘Becoming Ruby’ film with Brooklyn Bell that recently premiered on YouTube. Even if you have, you should sit back and watch this again. Listen. Soak up the story. Take a look at your riding scene and work out what can be done better.

‘A film about inclusion, identity and hand-drawn heroes. If you can’t find a hero, create your own; for mountain biker, skier and artist Brooklyn Bell, that hand-drawn hero was a comic character named Ruby J. Using Ruby as a role model, Brooklyn set out to “live like her, breathe like her, be unapologetically black like her,” finding her own identity in a mix of dirt, snow, art and inclusion.’ — Patagonia

Director: Dave Mayers. Producers: Lauren Cerre, Dave Mayers. Directors of Cinematography: Joey Schusler, Jika Gonzalez. Assistant Camera: Wiley Kaupas. Editor: Cameron Dennis. Music Score: Jameson Williams. Graphics: Brooklyn Bell, Kris Cave. Color Mix: Jacob Nemeth

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