FIRST GLANCE
Issues 2, 3 and 4 of HebTroCo’s BOTHER mag have just landed on the doormat. These funky-looking mags are packed with all kinds of weird and wonderful snapshots into a range of different worlds, perspectives and issues. Each mag is filled from cover to cover with work from brilliant contributors that will keep you flicking through the colourful and intriguing pages wherever you are.
Like all the best ideas, HebTroCo’s inception was first discussed by it’s founders in the pub. Since that fateful conversation back in 2015, HebTroCo has been manufacturing and selling UK-made clothes shoes and a whole host of other paraphernalia. Last year they launched BOTHER Mag, which they have dubbed their ‘antidote to the algorithm’.
As I work my way through the latest copies, I couldn’t agree more with the reasoning behind the launch of BOTHER. It really is a refreshing change from the short-form media that surrounds us today. So, if you find yourself in a spot of BOTHER and are in need of a social media cleanse, order a copy.
First look by Archie Bromfield @archiebrommers
Available at HebTroCo.
£20
