SRAM Eagle Transmission book by Misspent Summers

This is a special edition book that SRAM commissioned Misspent Summers to do about their company while they were in the final year of their Eagle Transmission development and launch.

It’s a book about Eagle Transmission, but it’s more than that. It’s a cross-section of a brand, the bike industry, and how a product goes from concept to launch.

We think it’ll be of interest to anyone who loves bikes, especially if you work in a bike shop or bike brand or run your own business.

As it was a commission, we had a budget to spend on creating and printing, meaning that anyone buying a copy gets a lot of book for their money as the original commission offset the total project costs.

It’s also a beautiful object in itself, with six different paper types throughout the book, high quality print and a lovely soft-touch cover finish.

The Radavist put it best (thank you) when they reviewed the book, saying it will ‘make you fall in love with the bike industry again … It’s a type of storytelling that almost feels like a magic trick.’ – probably the most flattering thing we’ve ever had written about one of our products. Read the full Radavist review here.

SRAM Eagle Transmission book stuff and things

• 340 pages
• Planned, compiled and produced by Misspent Summers
• From idea to delivery – the story of how a product is made
• Six paper types from rough and uncoated to glossy and perfect
• Photos, illustrations and diagrams
• Quotes, writing and data from SRAM staff, pro riders and teams
• A beautiful book for your home, office or bike shop
• £25

Why buy from Misspent Summers

Misspent Summers is an independent company run by passionate mountain bikers. You may think it is a small organisation, but it’s probably much smaller than you think. That’s why every single purchase makes a big difference and helps us keep the lights on, doing our work recording the history of mountain biking and hopefully inspiring people to ride more bikes.