We make mountain bike clothing because:

The boring business bit: Expanding our product line is a way of supplementing the work we do in recording the history of mountain biking in our books.

The blushing grateful bit: It allows our supporters to help spread our message — knowing people like you wear our clothing is the ultimate compliment, thank you.

The main reason: Because making stuff is quite a lot of fun and it’s our hobby as well as our work and we have some fantastic designers and thinkers in our team.

We would never make a second-rate product: all our merchandise is of high quality and it will make you look dazzlingly great.