We make mountain bike clothing because:
The boring business bit: Expanding our product line is a way of supplementing the work we do in recording the history of mountain biking in our books.
The blushing grateful bit: It allows our supporters to help spread our message — knowing people like you wear our clothing is the ultimate compliment, thank you.
The main reason: Because making stuff is quite a lot of fun and it’s our hobby as well as our work and we have some fantastic designers and thinkers in our team.
We would never make a second-rate product: all our merchandise is of high quality and it will make you look dazzlingly great.
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CO-DIRECTOR: Mike Rose
CO-DIRECTOR: Victor Lucas
CREATIVE DIRECTOR: Chris Jones
Morgane Charre: Research
Harriet Jones: Management
Sven Martin: Photography
Boris Beyer: Photography
Sebastian Schieck: Photography
John Parkin: Legendary
Ric McLaughlin, Paul Aston, Lauren Jenkins, Tom Caldwell, Jon Gregory, Chris Kilmurray, Kerstin Kauffmann, Chris Jackson, Pedro Ballin, Alan