We make mountain bike clothing because:
The boring business bit: Expanding our product line is a way of supplementing the work we do in recording the history of mountain biking in our books.
The blushing grateful bit: It allows our supporters to help spread our message — knowing people like you wear our clothing is the ultimate compliment, thank you.
The main reason: Because making stuff is quite a lot of fun and it’s our hobby as well as our work and we have some fantastic designers and thinkers in our team.
We would never make a second-rate product: all our merchandise is of high quality and it will make you look dazzlingly great.
FOUNDER-DIRECTOR: James McKnight
CO-DIRECTOR: Ben Winder
CHAIRMAN: Mike Rose
SOUND SCIENTIST: Victor Lucas
CREATIVE DIRECTOR: Chris Jones
DOOD OF DOODLES: Jon Gregory
Anna Buick, Chris Hall, Pete Scullion, Ric McLaughlin, Paul Aston, Chris Kilmurray, John Parkin, Chris Jackson, Pedro Ballin, Alan
BEFORE YOU GO
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