PRADA REINVENTS BMX

For Spring Summer 2021, the Prada Linea Rossa campaign reinvents the brand’s iconic ‘red line’ as the demarcations of spaces designated for sport, universal markers recognised in communities around the world. Skate parks across the diverse terrains of Los Angeles, USA and Shanghai, China are united through these delineations – marking out new territories and spaces for activity, for unity within communities.
Credits: Photographed and directed by Martine Syms Creative Direction by Ferdinando Verderi Talents: Cai Xu Kun, Briana King, Rachelle Vinberg, Austin Augie, Le’Andre Sanders Music: ‘Cascara Prada’ by Asma Maroof